In 1984, Daryle Scott created Venus Body Wear, an American clothing and swimsuit retailer, selling ladies' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women's swimwear and became known as Venus Swimwear. In 1999, Venus acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to Venus. In November 2006, Venus, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC. In 2009, Venus Holdings was acquired by the German catalog company Bon Prix, a subsidiary of Otto.
Video Venus Fashion
Sponsorships
- Official swimsuit sponsor for the 2007 Miss America pageant.
- Official presenting sponsor for The Jacksonville ROAR 2014/2015 cheerleaders
Maps Venus Fashion
Past Venus models
- Rachel Reynolds who is currently one of the prize models on the popular CBS game show The Price Is Right.
- Brooke Burke went on to host E!'s Wild On! and CBS's reality show, Rock Star. Brooke also worked with Venus on her own line of swimwear: Barely Brooke.
- Barbie Blank went on to become a World Wrestling Entertainment professional wrestler on the ECW Brand
- Dalene Kurtis became Playboy's Playmate of the Month for September 2001 and Playmate of the Year of 2002.
- Nikki Schieler went on to become Playboy's Playmate of the Month for September 1997.
- Karen McDougal became Playboy's Playmate of the Month for December 1997 and Playmate of the Year of 1998.
See also
- List of swimwear brands
References
External links
- Official retail website
- Golden Gate Acquires VENUS, WinterSilks
- Venus Swimwear Changes Domain and Launches New Design
- Venus Helps Reinvent Miss America Pageant
- Venus Poised for Apparel Overhaul with New Executive Appointment
Source of article : Wikipedia
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